12 Best Small Business Tools to Boost Productivity

You are currently viewing 12 Best Small Business Tools to Boost Productivity
small business tools

We’re a small business just like you, and we’ve created this guide specifically with your needs in mind. Finding the right tools for your business can be challenging, but it’s essential for success.

In this post, we’ll explore the top 14 essential tools every new small business owner should have in their arsenal.

Best website builders

1. Shopify

For online stores, Shopify is a fantastic tool. Here’s why: It’s an easy-to-use website builder made specifically for small businesses.

Shopify helps you create your online store, manage payments, handle inventory, and boost sales with marketing tools. Plus, there are plenty of extra apps available to customize your store further.

  • Easy store setup
  • Integrated payment processing
  • Robust inventory management

2. Wix

Wix is a user-friendly website builder ideal for small businesses without tech expertise.

Why Wix? It’s simple to use with drag-and-drop tools and many templates. Also, it offers features like SEO tools, e-commerce support, and mobile optimization, helping businesses sell products online and reach a wider audience.

  • Drag-and-drop interface
  • Variety of templates
  • e-commerce capabilities


Squarespace is a great website builder with stylish templates and easy-to-use tools.

Why Squarespace? It offers customizable templates for different businesses, perfect for beginners. Plus, it works well with other apps like social media and marketing tools.

Also, Squarespace has features like mobile-friendly design, built-in SEO, and e-commerce options for selling online.

  • Sleek Design Templates
  • Analytics dashboard
  • Content management system

Best Tools for Marketing

4. Hubspot

HubSpot is an all-in-one marketing, sales, and customer service platform, organized into six hubs: operations, sales, CMS, marketing, commerce, and service.

Why HubSpot? It offers powerful CRM features, email marketing tools, and analytics to help small businesses attract and keep customers.

Its easy-to-use interface and scalable solutions make it perfect for businesses aiming to streamline operations and expand their customer base without dealing with multiple systems.

  • Lead management
  • Email marketing tools
  • Powerful CRM Capabilities

5. Zapier

Zapier is an automation tool that connects your favorite apps and services, allowing them to work together seamlessly without any manual effort. With Zapier, you can automate repetitive tasks, streamline workflows, and improve productivity by creating “Zaps,” which are automated workflows that trigger actions in one app based on events in another.

This integration capability makes Zapier a powerful tool for small businesses looking to streamline their operations and save time.

  • Create complex workflows
  • Conditional Logic
  • Error Handling and Monitoring

6. Mailchimp

Mailchimp simplifies the process of sending emails.

Why Mailchimp? It’s user-friendly and offers customizable templates, audience segmentation, and detailed analytics. Additionally, it’s budget-friendly and scalable, accommodating your business growth.

Furthermore, Mailchimp provides additional features like creating landing pages and managing social media ads, making it a comprehensive and manageable marketing solution.

  • Website builder
  • Audience segmentation
  • Social media marketing

Best Tools for Analytics

7. Google Analytics

It’s essential for small businesses wanting to understand how their website is performing and what their customers are doing. With detailed analysis tools, it helps track user interactions and measure conversion rates, crucial for improving online presence.

Especially beneficial for small businesses, Google Analytics offers real-time reports, audience segmentation, and goal tracking.

  • Website analytics
  • Customer journey mapping
  • Real-Time Reporting

8. Tableau

Tableau stands out as a robust data visualization tool, simplifying complex data into interactive visuals.

Why Tableau? It’s indispensable for small businesses, offering insights across various data sets. It tracks sales, forecasts trends, and analyzes customer data for targeted marketing.

Financial data visualization aids in better financial management, while web analytics integration provides insights into online traffic and marketing effectiveness.

  • Data visualisation
  • Real-Time analytics
  • Data connectivity

9. GoodData

GoodData is a tool made for small businesses, helping them analyze data in the cloud.

Why GoodData? It’s chosen for its easy-to-use analytics tools. It works with different data sources like CRM systems, giving small businesses insights in one place.

Its special features include customizable dashboards showing real-time insights into things like customer behavior and sales trends.

  • Data integration
  • Predictive analytics
  • AI tools for automation

Best Tools for Project Management

10. Clickup

ClickUp is a great app for managing employees because it lets teams customize tasks and track progress easily.

Why ClickUp? It has a cool Whiteboard feature where teams can brainstorm and plan together in real-time. Plus, you can create and share documents right from your phone, making it easy to keep everyone informed.

  • Task tracking
  • Work chat
  • Whiteboard Feature

11. Wrike

Wrike is a great free tool for small businesses. It helps you understand how your business is doing without complicated spreadsheets.

Why Wrike? It’s helpful for small businesses to organize, plan, and track projects. It has features like customizable dashboards, collaboration tools, and detailed reports, which help teams stay on the same page, work well together, and reach their goals.

  • Business process control
  • Change management
  • Backlog management

12. Asana

Asana helps managers assign tasks clearly, set priorities, and deadlines.

Why Asana? It’s chosen for its timeline view, showing project schedules visually for real-time tracking and adjustments. Plus, its project boards, similar to Kanban boards, offer a flexible way to manage workflows.

Also, Asana integrates with other tools like Slack, Google Drive, and Zoom, making it simple to use in your business.

  • Goal management
  • Due date tracking
  • Resource scheduling


In summary, choosing the right tools for your small business is crucial. From website builders to marketing platforms and analytics tools, each serves a specific purpose in helping your business thrive.

Make sure to consider factors like ease of use and integration capabilities when selecting these tools. By leveraging the right ones, you can streamline operations, boost productivity, and drive growth for your business.

Leave a Reply